Questions like the one above
drive our work.

Strategic Branding and Creative Direction for ventures growing with intention.

We combine Strategic Narratives with Creative Direction.

to enable companies to firmly step forward in an uncertain world.

Towards a desired future.

We create digital and analogue Interactive Experiences and fuel Transformative Thinking.

This is how it looks

Wealth management built for eternity. Since 2020, we have been developing the brand of financial services provider Perpetual, a family office with watchmaking heritage.

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Bataillard — strategic business development for Switzerland’s most significant and storied wine trading company.

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With more than four hundred years of family ownership, Bataillard has witnessed the wine industry’s profound transformation. Through a 24-month collaboration, we developed the growth and brand strategy for the emerging NOLO product segment as a future business driver.

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Kompetenzzentrum Basel Landschaft — Amplifying the public voice of the region’s leading educational center for children and young adults with disabilities.

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In collaboration with our partners Spielplan4 and Atelier d’Alves we undertook the task to reposition, rename and redesign this Swiss institution.

With a team of over 100 dedicated educators, therapists, and teachers, Kompetenzzentrum is committed to providing support for children with special educational and therapeutical needs. This institution is dedicated to carefully nurturing each individual’s distinctive learning potential.

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“How do we want to live?” has been the central question of the New European Bauhaus: ‘Ideas Lab’ — posed by two think tanks. We provided comprehensive strategic communication support to help bring these events to life for our partners, the Klassik Stiftung Weimar and Bauhaus Universität Weimar.

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From concept development and production to communication, these two hybrid formats were executed through a collaboration between Spielplan4, Studio Nima, and NAMENAME. The goal was to infuse the Bauhaus spirit of designing society into contemporary sustainability issues, initially established by the President of the European Commission. Thus, the ‘Ideas Lab’ was conceived as a direct contribution to the EU-wide initiative, taking the project to the very birthplace of the original Bauhaus.

Case

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(Confidential) Addressing urban car dependency: transforming narratives into impactful communication.

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A multi-disciplinary team, including urban planners, sociologists, and architects, is dedicated to scientifically and practically reshaping our cities to reduce their dependency on cars. Our role was to ensure that the project’s narrative resonates with both political stakeholders and the broader public, igniting decisive action.

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Rewriting the strategic narrative of the boutique software development firm exentra.

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After years of dedicated research and development, exentra, a distinguished software engineering company based in Southern Germany, was on the brink of rolling out its new product series. We helped the company with their simultaneous repositioning and brand management efforts.

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The Creative Leadership Salon (ongoing project) — This is our in-house produced event series showcasing entrepreneurial success stories which transcend financial profits.

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Since 2018, we have been inviting creative leaders to share their stories, igniting inspiration along the way. This concept originated from our firm belief in businesses that generate value on multiple fronts: social and functional value for people, sustainable value for the planet, and even a poetic quality of value through the pursuit of a grand and beautiful vision. In this equation, profit is merely a foundational tool to bring these aspirations to life.

Since the inception of this series, we have developed a comprehensive brand, conducted numerous interviews, and welcomed over 15 accomplished speakers.

Case

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Repositioning Lobenbergs Gute Weine — arguably Germany’s most reputable digital wine trader.‍

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‍The moment our partners Grabowski Böll and us began working with Lobenbergs, the family owned company was in midst of whole series of transformations: a generational change in leadership, a diversification of target customers and the need to expand the digital channel. We immersed into all of those topics and brought together our finding in the formula: Vereint im Genuss (united in indulgence). Ever since and after having relaunched their website, Lobenbergs has been thriving, growing and awarded ‘Wine Trader of the year’ once again.

Case

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Transformative Thinking — Embracing unconventional thought processes lies at the heart of our approach. By questioning our own limiting beliefs, we unlock fresh opportunities and broaden our awareness.

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This commitment is reflected in our current initiatives. Currently we give classes in Transformative Thinking at the University of Applied Sciences Schwäbisch Gmünd (HfG) and engage in a partnership with the Institute for Business Design Berlin (ifW) as associates.

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Helping to establish the product design company Sammlung Walter from bottom-up.

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At the heart of Sammlung Walter lies a profound curiosity for production methods. This drive has led them to craft a series of interior and fashion objects that follow a unique principle: each design is launched in three distinct versions. It exists as a one-of-a-kind design object, a scalable mass-produced product, and even in the form of a DIY construction guide.

This distinctive approach has unlocked exciting opportunities at the intersection of design, product sales, and artistic installations.

From day one, we have partnered with the founders, providing strategic insights, shaping their narrative, and steering the creative direction.

Case

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Vis-à-Vis: Uniting the ecosystem of cultural players in Bremen’s largest urban neighbourhood on behalf of the city’s municipality.

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Our mission was to empower the diverse landscape of cultural institutions within Bremen’s Neustadt neighbourhood to collectively articulate their vision, thereby enhancing both the cultural landscape and the overall quality of life in the entire district. Since the project’s inception in 2014, the neighbourhood’s vitality has flourished, establishing it as one of the favoured residential choices within the city.
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What commenced as a series of workshops, strategic design development, and a naming initiative has since evolved into a non-governmental entity, closely integrated with the neighbourhood management, shaping the cultural identity of the city.

We thrive in diverse contexts, carrying the wealth of knowledge from every experience we have immersed ourselves in:

Whom we teamed up with for our clients in the last month:

ARTS & CULTURE

Gerhard-Marcks-Haus

Klassik Stiftung Weimar

EDUCATION

Bauhaus Universität Weimar

Hochschule für Gestaltung Schwäbisch Gmünd

Hochschule für Künste Bremen

Kompetenzzentrum des Land Basel

Mozarteum Salzburg

ENERGY

Bayernwerk

Food & Beverages

Bataillard

Jungwinzer und Schröterzunft Winningen

Lobenbergs Gute Weine

Umami Japan

Health Tech

ResMed

Insurance & Finance

Effectual Capital

Finimize

Perpetual Investors

Sparkassen Finanzportal

Sparkassenversicherungen Dresden

NON-PROFIT

BORDA (Bremen Overseas Research and Development Association)

GWA Gesamtverband Kommunikationsagenturen

Institut für Wirtschaftsgestaltung

ProductioN

ATiC Interior

FSL Ladenbau

Professional Services

Augenhöhe

becomehuman

BBIG Berliner Brandschutz Ingenieurgesellschaft

digi.camp

eresult

Haufe Group

Public Institutions

Bayerisches Staatsministerium für Wissenschaft und Kunst

Bremische Landesmedienanstalt

Gustav-Heinemann-Bürgerhaus

Senator für Umwelt Bau und Verkehr Bremen

Senatskanzlei Bremen

Technology

exentra

Schweickert

Univention

Trade & Retail

Berquin Jewels

Chumani Jewels

Sammlung Walter

There is much more to share and show.
Please do not hesitate to reach out to us directly.

Questions like the one above drive our work.

We combine the development

of Strategic Narratives

with Creative Direction

to help businesses in gaining momentum, like:‍‍

Strategic Branding and Creative Direction for ventures growing with intention.

We combine Strategic Narratives with Creative Direction.

to enable companies to firmly step forward in an uncertain world.

Towards a desired future.

We create digital and analogue Interactive Experiences and fuel Transformative Thinking.

This is how it looks

We thrive in diverse contexts, carrying the wealth of knowledge from every experience we have immersed ourselves in:

Whom we teamed up with for our clients in the last month:

Gerhard-Marcks-Haus

Klassik Stiftung Weimar

Bauhaus Universität Weimar

Hochschule für Gestaltung Schwäbisch Gmünd

Hochschule für Künste Bremen

Kompetenzzentrum des Land Basel

Mozarteum Salzburg

Bayernwerk

Bataillard

Jungwinzer und Schröterzunft Winningen

Lobenbergs Gute Weine

Umami Japan

ResMed

Effectual Capital

Finimize

Perpetual Investors

Sparkassen Finanzportal

Sparkassenversicherungen Dresden

BORDA (Bremen Overseas Research and Development Association)

GWA Gesamtverband Kommunikationsagenturen

Institut für Wirtschaftsgestaltung

ATiC Interior

FSL Ladenbau

Augenhöhe

becomehuman

BBIG Berliner Brandschutz Ingenieurgesellschaft

digi.camp

eresult

Haufe Group

Bayerisches Staatsministerium für Wissenschaft und Kunst

Bremische Landesmedienanstalt

Gustav-Heinemann-Bürgerhaus

Senator für Umwelt Bau und Verkehr Bremen

Senatskanzlei Bremen

exentra

Schweickert

Univention

Berquin Jewels

Chumani Jewels

Sammlung Walter

There is much more to share and show. Please do not hesitate to reach out to us directly.

Questions like the one above
drive our work.

to help businesses in gaining
momentum, like:

‍
‍

There is much more to share and show.
Please do not hesitate to reach out to us directly.